Podoactiva signs a collaboration agreement with M3 Padel Academy and continues to diversify its positioning in elite and amateur sports.
The Aragonese company bets on padel with one of the most prestigious international centres.
María Herreros, head of business development at Podoactiva, and Jorge Martínez, director of M3 Padel Academy, have carried out the formal signing of the agreement at the academy’s facilities located in Alcorcón.
Madrid, January 24th, 2022. Podoactiva reinforces its commitment to sport and the promotion of an active lifestyle by signing a collaboration agreement with M3 Padel Academy, one of the national and international reference centres. The leading podiatry and biomechanics company continues to incorporate sports disciplines into its exclusive and specialised services and treatments for injury prevention and performance optimisation.
With patented protocols for biomechanical studies and the design and manufacture of customised insoles, as well as various podiatric services and treatments based on innovative technology, Podoactiva is committed to paddle tennis, a sport in full growth at both elite and amateur level, and which, due to its speed and explosiveness, has its feet as the basis of all moves. Therefore, foot care and the right footwear are essential to prevent injuries and problems.
Thus, the agreement makes Podoactiva’s services and treatments available to the professional players who train at the centre, and to all the centre’s members and employees, in order to know their footprint, detect and prevent discomfort, and treat any ailment.
The agreement was signed at the headquarters of M3 Padel Academy, located in Alcorcón, by María Herreros, head of business development at Podoactiva, and Jorge Martínez, director of MP3 Padel Academy.
María Herreros was very satisfied with the birth of this alliance: “At Podoactiva we are especially proud to be able to help padel players, as we are aware that, when practising this sport, any alteration of the footprint can cause injuries in the hip, knee or ankles, foot, Achilles tendon or calf, negatively affecting sporting performance”. “For this reason, if you play padel and want to avoid injury, it is advisable to have a footprint study, which will help you to play this sport more comfortably and safely”.
For his part, Jorge Martínez, head of the academy, wanted to take the opportunity to say that “he is very happy to be able to sign this agreement with the undisputed leaders in the podiatry sector”. “I am convinced that with their techniques and treatments they will help and take very close care of the footprint of all our players,” he added.
Podoactiva works with more than 5,000 elite athletes and is the official supplier of various football, basketball and futsal clubs, among others, as well as the Spanish National Football Team, the Spanish Olympic Committee, the Spanish Paralympic Committee and the Movistar Team cycling team. This agreement continues to diversify the company’s positioning in sport and enriches the specialisation of its services and exclusive protocols in various disciplines.
Podoactiva is a technology-based company specialising in podiatry and biomechanics, founded in Huesca in 2006 by Víctor Alfaro and Javier Alfaro. It currently has more than 300 professionals, 25 Podoactiva clinics and more than 150 hospital units throughout Spain, as well as a presence in countries such as Mexico, Portugal, Italy and Andorra.
Excellence in treatments and consultation protocols, a commitment to technology as a way to improve patient quality and R&D&I are the company’s differentiating values. In this sense, Podoactiva has patented worldwide the 3D Scan Sport Podoactiva®, a high precision foot scanning method to carry out biomechanical studies of the gait and the footprint, which allows the development of personalised insoles of absolute precision, adapted to the needs of each patient, and manufactured robotically thanks to the model generated in 3D, which is already used by more than 500,000 patients, 5,000 of them elite sportsmen and women.
Podoactiva is a supplier to sports institutions such as the Spanish Olympic Committee, the Spanish Paralympic Committee, the Royal Spanish Football Federation, as well as athletics and golf clubs such as Real Madrid, Atlético de Madrid, Sevilla FC, Real Zaragoza and Sociedad Deportiva Huesca, among others. It also collaborates with various professional basketball teams (such as Valencia Basket and Casademont Zaragoza), the Movistar Team in cycling and top sportsmen and women from different disciplines. Translated with www.DeepL.com/Translator (free version)